Nomad Iced Tea is a a fictional beverage company seeking to add a little luxury to the world of adventure. They want to create synonymity between the places you go and your tastebuds. They hope that their iced tea will be a fun, healthy addition to everyone’s outdoor adventures. They sell to an audience of those who love to travel, aged 18-60, who are vegan/plant-based or health conscious individuals, as well as campers and hikers.

In my designs I wanted to emphasize the landscape over the flavor, because Nomad Iced Tea is there to amplify the experience of nature, not overshadow it. Moreover, I wanted to lean into the all natural aspect, which helped me decide on subtler, earthy color pallets.