Vintage Motors

Vintage Motors is a fictional car restoration company. Their mission is to merge modern reliability with the timeless beauty of vintage cars. Vintage Motors was designed for an audience of classic car enthusiasts and mechanics. The company was looking for branding that spoke to their high end, exclusivity. To meet those needs, I decided to embrace a simplistic, elegant design. The logo was inspired by the classic tail fins that old cars are often known for. While the logo was designed to imitate that tail fin shape, I chose to keep it abstract and simple, so as not to overcomplicate the brand.

The pattern used for the letterhead and merchandise was created using the “VM” company initials. The pattern speaks to the modern, innovative feel that Vintage Motors was looking for. Moreover, the pattern is also aimed to resemble tire tread marks.

Vintage Motors also differentiates themselves from other restoration companies by utilizing a unique scent, which they spray in all of their newly restored cars. They also sell this scent in the form of car air fresheners, one type of merchandise that they sell to customers, along side their other services. The air freshener was designed to be unique and eye catching, while also accurately depicting the brand. It shows sketches of four different recognizable and unique classic car body styles. It will be a perfect conversation starter, working to subtly promote the company.

The mobile design provides the opportunity to be used in a variety of ways. It can be used as an Instagram reel cover, story background, or even the opening screen to a mobile app. It is attention-grabbing and perfect for online promotion.